About us
“In a world full of fitting in, we’re here to help you stand out.”
Not too much, that’s not really our style. We believe that jewelry should be as loud as your laugh and as colorful as your personality. Our collections are designed for the dreamers, the doers, and the ones who don't take themselves too seriously.
What does it mean to be Raer? It’s a mindset borrowed directly from our founder. It’s about having the courage to be unconventional, the humor to find joy in the little things, and the confidence to wear your heart (and your bright accessories) on your sleeve.
Why Is It Called Raer?
Glad you asked. Our founder has felt different her whole life, the kind of person who doesn’t quite fit the mould and frankly,
never wanted to. In Dutch, the word for that feeling is “raar”. It means weird. Strange. A little unusual.
So naturally, she named her brand after it.
Because if you’re going to be weird, you might as well be weird about it and change the spelling. So, Raer - nobody will
understand it without an explanation, and that’s the whole point. It’s an inside joke between us and everyone who gets it.
‘Dare to be Raer’ Mindset
We believe in you.
We believe every single person has the right to express themselves positively, loudly, quietly, colourfully, or subtly however feels true to them. We make jewelry and lifestyle pieces for humans and animals alike, because why should cats and dogs miss out?
We believe in doing things differently.
That includes the materials we use such as; recycled plastic and materials that would otherwise go to waste. Creativity and responsibility don’t have to be opposites. At Raer, they go hand in hand.
Want to say hi? We’d love to hear from you. info@raershop.com
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